CEO, Green Framework
Passion and Profit Combine to Address the Needs of the Maritime Market
Entrepreneurs can be driven by passion, the potential for profit or a combination of both. Green Framework is an example of the last, resulting in a business that has already achieved financial success while adhering to the shared goals of its CEO Barbara Dutton-Weingarten: to make a significant difference in the world.
Green Framework is a technology provider to the global maritime industry — a niche sector that has a need for decreased fuel costs and improved fuel efficiency. These are areas that the company’s suite of offerings addresses, supported by the significant marine engineering experience of several of its founding members and Barbara’s own background in both data and the military development. And the timing couldn’t be better, given that the International Maritime Organization (IMO) is instituting several regulatory changes to reduce the amount of pollutants those massive ship engines release into the environment.
In less than four years, Green Framework has developed or sourced a diverse selection of proven mechanisms, devices and products — all scaled to sizes for real-world shipping applications and designed to achieve a meaningful reduction of fuel consumption as well as curbing emissions and pollution. It’s the ideal union of ecologic “green” in the form of reducing the impact on the environment and financial “green” by way of reducing operating costs.
And cost is a major factor, given how narrow the bottom line in shipping can be, especially with fuel alone representing about 80% of the operational cost. “If ship owners are functioning at a break-even point and a product can reduce their fuel bill by 20%, that saving becomes their profit,” explained Barbara. “With our technology line, we can supply meaningful changes in the amount of fuel that they burn.”
Their offerings include a development pipeline filled with products in various stages of market readiness as well as products already available for implementation, such as De-Sul®, one of Green Framework’s proprietary products. Developed to meet the impending IMO regulations limiting the maximum sulphur content to .5% by 2020 for ships over 500 gross tons, the De-Sul® system removes almost all the sulphur from regular HFO and IFO bunker fuels. This is a cost-effective alternative to using more expensive ultra-low sulphur fuel or adding equally costly scrubbers to the engine, and, added Barbara, “puts us in a perfect situation to make positive gains from what the IMO has already dictated to be the way forward.”
While some of its offerings, like De-Sul®, were developed by Green Framework, others are the result of a strategic alliances with other companies whose technology is in use in other industries — an aspect, said Barbara, that makes Green Framework a unique business model.
For example, the company partnered with the creators of the innovative NG1 cyclonic exhaust system, already in use in trucks and rail engines, to bring the technology to ship scale. Already outfitted on several ships, NG1 not only increases the efficiency of fuel burned but also has a 90-day payback period in some cases — dual advantages that hold significant appeal for those in the maritime industry.
In addition to its industry affiliations, Green Framework is a CEBIP member, which has enabled the company to access assistance in numerous areas, from video production to marketing studies. CEBIP also serves as a liaison between Green Framework and the university, added Barbara. “CEBIP helps us leverage space and time with the labs at Stony Brook University. This is valuable because we do have projects that are in development and need lab time.”
With a market area that spans the globe and a product line that addresses both financial and environmental costs, Green Framework is clearly positioned not just for long-term growth but also to significantly impact the maritime industry in a positive way.
“We have the ability to make pretty massive differences and to really change how the industry operates,” said Barbara. “We aren’t necessarily going to make all the changes ourselves, but it will come as a result of the changes that we make.”