- Nikolai Joukov CEO, modelizeIT
When it comes to data analysis and usage, what you don’t know can hurt you. And for companies planning large-scale data IT changes, this lack of knowledge can cost businesses time, money and efficiency.
That’s the problem modelizeIT addresses, with its comprehensive software platform that helps companies organize and maximize their data, reduce datacenter costs and electricity consumption, and ensure that this wealth of knowledge is protected against internal and external threats.
modelizeIT was started in 2012 because, as Nikolai Joukov, CEO, explained, “Lost knowledge about IT operations was a big business problem with no satisfactory solution. On average, 10 to 20% of the servers are unused, while in some companies, the number can be as high as 50%. These servers are not doing anything useful, but companies are paying to keep them running and managed because nobody knows that they are unused. This also creates significant business risks for the companies and lost business opportunities because of the dark data. ”
While there is no shortage of Application Mapping tools on the market—“Everyone understands that the need is real,” said Joukov—he added that having the tool is only one piece of the solution. “Every large client where we work has at least one application tool already deployed but they do not have the application mapping or the mapping is not accurate.”
Analyzing the knowns while discovering the unknowns
Managing a complex enterprise IT environment is an almost insurmountable challenge, given the rapid changes and steady influx of data, the reality that it is mostly or entirely a manual process and the human error factor that can result in incorrect documentation. Add to that the labor-intensive aggregation of what’s called the “tribal knowledge” of the IT staff and the “unknown unknowns”—lost or incorrect knowledge by IT staff—and error rate increases exponentially. “Dark data”— existing business data that isn’t being evaluated for new business insights—represents another loss, both in the time it took to collect data and in the lack of its application that could offset the information-gathering cost.
But by using its business application topology discovery platform, modelizeIT can map every server in a datacenter and provide data analysts with a list of data available for use.
“Clients are surprised that our technology actually works as advertised,” said Joukov. “On average, we uncover 10-20% of unused servers that clients simply trash or re-use. In one case, we were able to audit and provide reports on about 700 servers within seven calendar days from the first call from the client. Another company used the documentation that we generated to recover after a major and notorious hacker attack, while for a major financial institution, we were able to help them plan a major migration to a private cloud, completing it two to three times faster than originally planned.”
Maximizing energy efficiency
From the intangible—data in all its forms—to the tangible: the dollar cost of powering massive data centers. It’s been estimated that anywhere from eight to 50% of the servers in data centers are “zombie” servers that take up physical space, drain IT budgets and time, and consume energy. With the company’s online interactive calculator, companies can compute potential savings by adjusting default values to correspond to their specific environments. And the problem isn’t strictly internal since research has shown that servers consume as much as 2% of all electricity in the U.S.
Protecting the data
Joukov likened data protection to the design of ancient castles: multiple outer curtain walls, moats and lookout points to alert the inhabitants to potential attacks. For companies, the problem isn’t just keeping outsiders from “storming the castle” but in also properly and accurately identifying what needs to have the highest level of security. In essence, the most sensitive data should be protected the most, meaning only the selected people who should have access actually have access.
“Unfortunately, IT organizations do not have an accurate classification of what is important and what is not,” Joukov said. This could lead to resources being used to shield less valuable data while the real “jewels” are more easily accessed. “In fact,” he pointed out, “‘know your data’ is the number one recommendation to protect against ‘Insider and Privilege Misuse,’ according to Verizon Enterprise Security, based on the analysis of the latest security breaches.”
Planning for the future
The IT environment is fluid and subject to rapid changes and new developments. Currently, said Joukov, “IT worldwide is going through a major wave of consolidations and migrations to clouds. Any such large-scale project starts with the applications mapping, identification of unused servers, wave planning, licensing assessment, migration path selection, re-architecture, etc. This migrations process is a multi-billion-dollar-a-year market that needs exactly what we have.”
To further consolidate its position in the industry, modelizeIT became a partner of CEBIP in 2016, with both CEBIP and New York State Energy Research and Development Authority (NYSERDA) providing assistance with the business development, sales, marketing, strategy planning.
“David Hamilton, the NYSERDA staff, CEBIP board members and many other related people support us in so many ways that I cannot even list it all here,” said Joukov, adding, “I look forward to continuing to grow modelizeIT with their guidance and resources.”